One of Europe's Top Fashion Marketing Schools: Polimoda
Institute of Fashion Design and Marketing
What moves the great looking fashion apparels of
the world from fashion designer showrooms to retail
floors, and finally, consumer hands?
The answer is fashion marketing.
With the teachings of the fashion industry's professionals,
well-organized field trips, numerous projects, and
labor-intensive internships, students of a fashion
marketing course are sure to gain a comprehensive
understanding of the fashion cycles, as well as the
ins and outs of the clothing industry.
Students of a fashion marketing course are usually
trained in a wide assortment of disciplines, such
as fashion merchandising and coordination, business
management, marketing techniques and advertising strategies,
visual merchandising, and retail management.
Do you have a good fashion sense? Do you know what's
in style or not? Do you have the desire and drive
to take the qualities you have a notch higher - as
in use them in a rewarding and profitable career in
fashion? A degree in Fashion Marketing will give you
a chance to become any of the following: a fashion
buyer, a fashion coordinator, a retail merchandiser,
a visual merchandiser, a retail store manager, or
a boutique owner.
Fashion marketing is a mixture of design, advertising,
business administration, and a good understanding
of the fashion world, as well as a sense of pop culture
and what would be stylish in the days, months, or
years to come. Fashion marketers connect designers
and the people, all the while keeping themselves behind
the scenes.
As you can see, numerous job prospects await those
who will venture into the fashion world. You just
have to make certain that you will be able to choose
the right kind of fashion marketing school, as well
as a program that would give you the right kind of
training for a successful career in fashion.
Polimoda International Institute of Design and Marketing
With the continuous attraction of many to the fashion
industry, there is an increasing demand for fashion
design and marketing schools that offer a one of a
kind professional education. One of these schools
is the Polimoda International Institute of Design
and Marketing.
Located in the heart of Florence, Italy, Polimoda
is recognized by many professionals as one of the
best fashion design and marketing schools in Europe.
With its closely-knit ties and continuous collaboration
with the fashion world, Polimoda maintains its ability
to provide its students with specialized training
that is up to date with what is happening in the contemporary
international fashion.
A member of the International Foundation of Fashion
Technology Institutes, this Italian school of fashion
offers comprehensive undergraduate classes, as well
as graduate design master classes in the sales, production,
merchandising, and marketing sectors of the fashion
world, whether in Italian or English.
Established in 1986 through the proposal and financial
support of the Florence and Prato city halls, a number
of business organizations, and the Fashion Institute
of Technology of the State University of New York,
Polimoda is well-renowned for the professional courses
in fashion marketing and merchandising that it offers
to its students. The institution is also known for
training students who wish to gain skills in fashion
textiles and accessory and footwear markets.
Polimoda's program for fashion marketing includes
instruction and training in areas like: Contemporary
Fashion and Fashion Business, Strategic-Operative
and International Marketing, Psychology of Communication
and Selling, Human Resources and Economic Management,
Organizational Communication and Interpersonal Techniques,
Retail Marketing, Merchandising and Visual Merchandising,
Cool Hunting and Trends, Complete Planning of a Fashion
Product, Software Programming, Information Technology,
and Specialized English.
Not anyone can be admitted to Polimoda, however.
Slots are limited and you can get in to this prestigious
institution by means of a good exam result. Applicants,
whether Italian or of another nationality, should
complete and pass an application form complete with
supporting materials. If you are interested, you may
apply online or through mail.
Follow your dreams. Search for Polimoda in the World
Wide Web now.
